Tinder, created by Simon Rad – another high tech leader who dropped out of school – and Justin Mateen, both aged 27 in September 2012, is not strictly speaking a Start-Up, nor a dating app. .
Tinder is an IAC affiliate of Barry Diller who also owns Match.com. For IAC, the basic idea of the project was – initially – to create a gateway for Match.com specially adapted for the Millennial generation.
Simon Rad designed Tinder available on iOS and Android thinking of Justin – very homebody – who was having trouble meeting new people. Today, the success of the mobile application exceeds the hopes of its founders and some do not hesitate to consider Tinder more as a new social network particularly suited to the connected generation than as a dating service. Its goal: to emulate real-life encounters … and more fun.
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The principle of Tinder is simple, each user swipes (“Swipe”) the profiles and photos of geo-located people around him, he “likes” his favorite profiles and when they are displayed. Likes are reciprocal, there is a “Match”. Chat and meeting then become possible. A “Check-In” of the meeting in a way that was able to exploit the selection features of Hot Or Not and the geolocation of Grindr.
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Practices at the heart of mobile use, particularly addictive and playful, which have made dating easier to use, a rather solitary activity reserved for PC use.
Particular sign of its metamorphosis towards a social network: in the evening, Tinder screens pass from hand to hand in bars. The main difference is that the app is recreational and above all socially acceptable. In the United States, “Tinder” is about to become a verb …
Justin Mateen said some time ago in an interview with The Guardian, “We never wanted this to be a dating platform. It is a social discovery platform that facilitates the introduction between two people ”
On the sidelines of the Upfront Summit in Los Angeles, Simon Rad unveiled a few days ago the latest figures for the application, which in September had nearly 6.5 million active users at the rate of 20,000 new users per day.
Here are the main numbers to know on Tinder
1- In the United States, Tinder is currently the 61st most downloaded application on Apple’s Appstore, ahead of Facebook Paper
2- In France Tinder ranks 35th ahead of Twitter and Google Gmail
3- Tinder generates more than 750 Million Swipe per day. Tinder is used an average of 7 times a day for an average of 60 minutes.
4- There are currently 10 million “Matches” per day on Tinder against only 2 million in September
5- Tinder does not yet generate income but is experimenting with partnerships with television programs and series (USA Networks and Fox)
6- During the Sothchi Olympics, Tinder saw an average increase of 400% per day in App users on the Olympic site
7- According to a survey conducted by the company among its members, only 6% of users consider Tinder as a dating application …